I'm developing a new website and hope is going to be lanched by 50 percentOr3 several weeks. essentially I'm a programmer and also have no clue how you can promote my website against my rivals.

What I wish to lanch is just for Germany and also the rivals do e-commerce from last fifteen years and are very known within Germany.

Can there be any book recomendation or other source that will help me in marketing my website and bringing in the consumer to make use of my website?

A useful source of understanding is Googles Search engine optimization Starter Guide situated here http://googlewebmastercentral.blogspot.com/2008/11/googles-search engine optimization-starter-guide.html

Another is SEOchat website.