Personally, i detest music online. My client has opposite feelings about them. I added music since the customer is definitely right, though Let me revisit the topic together.

Almost everybody would agree that it's annoying and wastes precious bandwidth but what are the usability studies or perhaps a recommendation for somebody esteemed out there that may give a valid argument against music?

Usability isn't the only concern. Think about the following situations:

1 - Someone browses towards the site while at the office inside a shared office, and today all their co-employees think "Gee, he's putting things off".

2 - Someone browses towards the site during an area having a sleeping baby, and today they need to spend an hour or so getting him/her to sleep.

3 - Someone browses towards the site while they're listening to their personal music, and today they hear a cacaphony of shrieks until one source is moderate.

Also, take into account that any benefit acquired in the music in your website is going to be totally lost on anybody that has their loudspeakers moderate. So that your audience could be divided between:

A - Individuals who cannot hear the background music

B - Individuals who can listen to it, but don't enjoy it

C - Individuals who can listen to it, and do enjoy it

I'd not choose to estimate the rates connected with all these groups, but bear in mind that category "B" is positively upset because of your website. To consider a line in the hippocratic oath, one rule of website design ought to be "don' harm".

Metrics. You'll never have the ability to convince a business person by having an emotional answer.

Should you investigate situation empirically you'll have the ability to provide them with something irrefutable.

I'd would try an experiment: (get google statistics)

  • have one site using the music as-is, appraise the bounce rate,etc
  • come with an identical site without music, appraise the bounce rate,etc

Possess the server at random offer the various pages a couple of days (until you receive a significant data) and find out what goes on.

Maybe we are wrong (I personally don't like music too). I really hope your customer is wrong, but you never know.

You might give a survey link and then try to get individuals to answer that too (but with no incentive that may not work)

Stats will be your friend here :)

I'd also:

(calculate how big the audio file(s)*the amount of hits*several weeks)/price of GB monthly

Then let them know how much cash they're wasting.

Essentially, it boils lower for this:

  • Audio online is an awful idea. Nobody wants it.
  • Attempt to educate your client that it's a bad idea. (It's annoying, different amounts of seem may cause problems, yadda yadda) Point out that most customers do not take sites seriously when they use seem. It is a very '99 factor to complete.
  • Should you client doesn't budge, (nicely) help remind him/her that they're having to pay you for the expertise being an internet professional. You're the expert on the internet, and they've hired you to definitely give your expertise.
  • When they still will not budge, keep your seem and make certain they're happy. The end result is keeping the customer happy.

Music also intervenes with screen readers customers. I am a blind computer user and absolutely nothing annoys me more then getting music start playing and drowned out my speech program that's attempting to browse the site. There is little cause me to feel close an internet site faster then undesirable audio.

It required a little however i found a website that discusses usability on internet sites.

There is a video around the right hands side of the page:

http://world wide web.ciaromano.com/evaluating/testing.php

It shows why audio advertisements are not recommended online.

Hope this can help.

G-Guy